As Google Analytics 4 arrives, it is certain that Google’s algorithm is bound to change how it tracks, gathers, and interprets data.
Google is a marketing tool that tracks consumer data. It then uses this data to create marketing strategies tailored to the consumer. This helps businesses reach their target consumers more effectively.
Without this information, your website and online presence I left hanging. Creating campaigns and marketing strategies that will help you generate the traffic that you need to generate leads and sales for your brand would be extra challenging. It makes little sense to operate a website without data to help you gear your marketing plans and tactics to succeed.
So, what’s new now? Google has collected data using Universal Analytics (UA) for the past 17 years, but with GA4’s rollout coming this July 1, 2023, everything is bound to change. UA will cease to process new hits and all future data will be exclusively handled by GA4, Google Analytics’ new system (GA4).
So is it worth waiting or moving from UA to GA4 ASAP is a move most businesses should be considering today?
It’s critical to transition to GA4 as soon as feasible – if you don’t upgrade to GA4 by July 1, 2022, you will be missing data from one year against the previous year.
Worried about the data on your Universal Analytics? Nothing will happen to your UA data when you upgrade. The two systems will collaborate to gather information on new visitors for each account.
Google’s Move to Change to GA4
Since its inception in 2005, Universal Analytics has been a valuable resource of data that guides businesses in approaching SEO and marketing. However, the advances in technology and Google’s interpretation of how users use the internet have led to the need for an upgrade.
The goal of this new version is to anticipate user behaviour through machine learning and artificial intelligence to fill in data gaps that exist in existing reporting metrics. UA data was valuable, but it had misleading measures and data gaps. GA4 was developed mainly to fill these gaps in data analysis while also being the next generation of this tool for marketers and website owners.
These new data gathering techniques are also built with future data privacy in mind. Cookies from third parties have long been a crucial component of understanding consumer behaviour in the digital world. However, cookies are gradually being phased out as a result of increased online privacy demands.
GA4 uses enhanced modelling capabilities to craft a complete understanding of user behaviour by filling in gaps where individual data isn’t available, whether owing to a lack of cookies, hardware restrictions, software blocks, or government policies.
Top Reasons Why You Need to Upgrade to GA4 Today
1. Get Ahead of the Curve
Google Analytics 4 is the next generation of web analytics, and it’s important to get ahead of the curve to stay competitive. The platform offers insights that were not possible before, so you can always be one step ahead of the competition.
2. Improve Your Customer Understanding
GA4 allows you to see how customers interact with your brand across all touchpoints. This gives you a better understanding of their needs and how you can improve your products or services.
3. Seamless Transition from UA
The platform is designed to give you the flexibility to change your marketing strategy on the fly, so you can seamlessly transition from UA to GA4 today.
4. Develop a Data-Driven Marketing Strategy
GA4 allows you to develop a data-driven marketing strategy to help you take advantage of all the platform offers.
5. Get Support from Experts
If you’re not sure where to start, our team of experts can help you develop a data-driven marketing strategy that will help you take advantage of all that GA4 has to offer.
GA4s Capability in Tracking Users Across Platforms and Applications
In May 2022, almost three-quarters (74.9%) of internet searches are being conducted via mobile devices, according to Google. The GA4 platform is designed to accommodate this shift by allowing users to access analytics from many sources to evaluate data across different channels.
From the data gathered, businesses can start to see patterns and formulate marketing strategies that will work better for them. It is important to keep in mind that, as technology advances, so do user habits. Keeping up with these changes is crucial to success in the digital world.
The information Google Analytics 4 provides will allow you to change and adapt your marketing strategies on the fly, giving you a competitive advantage against businesses that don’t have this capability.
What Does This Means for Your Brand’s Marketing Strategy?
Google Analytics 4 allows you to access insights about customer behaviour that were not possible before. The ability to see how customers interact with your brand across all touchpoints gives you an edge over competitors who are using Universal Analytics or other web analytics tools.
To make the most of GA4, it’s important to have a plan for your data. This means understanding what data you need, how you’re going to collect it, and what you’re going to do with it.
Once you have this plan in place, you can start using GA4 to its full potential. The platform is designed to give you the flexibility to change your marketing strategy on the fly, so you can always be one step ahead of the competition.
If you’re not sure where to start, our team of experts can help you develop a data-driven marketing strategy that will help you take advantage of all that GA4 has to offer. Contact us today to learn more about GA4 and how you can seamlessly transition from UA to GA4 today.