A 301 redirect is a permanent change of address that transfers full link equity (ranking power) to the target page. The HTTP status code for this sort of shift is 301. In most cases, a 301 redirect is the ideal approach to use on a website. The main benefits of a 301 redirect are: Link…
As a startup brand looking to grow as a business, starting with local SEO is a good move to consider. Instead of getting head on with the big players in the industry, one should consider establishing their brand locally, conquering one city after another. By that time, it would be easier to go against the…
Google’s recent algorithm update focuses on user intent. They are looking to provide its audiences with content intended for users and not content intended for search engines. This can be confusing and there can be a struggle in determining the thin difference between the two. Google’s recent algorithm update focuses on user intent. They are…
Online brands shares one ultimate goal – to become an authority and a best-selling brand in their respective industries. But how does one achieve such a goal with a huge prevailing competition in their respective niche? This is possible with marketing. One of the most cost-effective ways to market your brand is through search engine…
Now that you have finally understood the value of search engine optimisation for your business, you have finally decided to build an in-house SEO team to work to your advantage. How do you start? Are you aware of what your business needs? In this article, we will help you understand the value that SEO can…
If you’re running a website, it’s important to do keyword research. Keyword research will help you understand what people are searching for online, and help you target the right keywords with your content. In this article, we’ll discuss tips for doing keyword research, tools that can help you, and strategies for using keywords on your…
Are you getting ready to set up Google Analytics for the first time? If so, it’s important to avoid making common mistakes that can lead to inaccurate data and decreased performance. In this blog post, we’ll outline four of the most common configuration mistakes to avoid to get the most out of your Google Analytics…
If you’re running an online business, then you need to be using Google Analytics. It’s the most effective tool out there for tracking your website’s performance and understanding your audience. But now that Google is transitioning from Universal Analytics to Google Analytics 4, what does this means for you? Will it be beneficial on your…
Google Analytics 4 is a powerful tool that businesses need to understand to make the most of their website traffic. Google Analytics 4 is the newest incarnation of Google’s free website analytics tool. It offers a range of new features and enhancements, including upgraded machine learning algorithms that provide more accurate data. Here are five…
If you’re a business owner, then you know that attracting and retaining customers is essential to your success. And one of the best ways to do this is through content marketing. Content marketing is a strategy that involves creating and sharing valuable, relevant, and engaging content to attract and retain customers. When done right, it…