ByJarek Siekierski February 21, 2024February 26, 2024 If you’re starting an online store, the first step is to choose an ecommerce platform to sell your products and run your business. There are many ecommerce platforms out there these days: Shopify, WooCommerce, BigCommerce, and Magento to name a few. But which of these platforms is best…
In the world of SEO, tracking metrics is essential to evaluating the success of your strategy. But not all numbers matter equally. A lot of SEO marketers can spend their time focused on metrics and KPIs that sound significant but, in reality, have little impact on rankings. Knowing which metrics to pay attention to –…
Content marketing has become a popular way for businesses to form meaningful connections with their target audiences, fostering development and progress. So why is content marketing so important? In this blog post, we will discuss ten critical factors that highlight the importance of utilizing it in your overall strategy, such as building trust among customers…
Imagine unlocking the full potential of your website, driving more traffic, increasing user satisfaction, and boosting search rankings. This might seem like a daunting task, but with a comprehensive SEO audit, you can uncover critical optimization opportunities and transform your website’s performance. In this blog post, we’ll dive into the world of “what is SEO…
Google’s recent algorithm update focuses on user intent. They are looking to provide its audiences with content intended for users and not content intended for search engines. This can be confusing and there can be a struggle in determining the thin difference between the two. Google’s recent algorithm update focuses on user intent. They are…
As a startup brand looking to grow as a business, starting with local SEO is a good move to consider. Instead of getting head on with the big players in the industry, one should consider establishing their brand locally, conquering one city after another. By that time, it would be easier to go against the…
A 301 redirect is a permanent change of address that transfers full link equity (ranking power) to the target page. The HTTP status code for this sort of shift is 301. In most cases, a 301 redirect is the ideal approach to use on a website. The main benefits of a 301 redirect are: Link…
Online brands shares one ultimate goal – to become an authority and a best-selling brand in their respective industries. But how does one achieve such a goal with a huge prevailing competition in their respective niche? This is possible with marketing. One of the most cost-effective ways to market your brand is through search engine…
Now that you have finally understood the value of search engine optimisation for your business, you have finally decided to build an in-house SEO team to work to your advantage. How do you start? Are you aware of what your business needs? In this article, we will help you understand the value that SEO can…
Are you getting ready to set up Google Analytics for the first time? If so, it’s important to avoid making common mistakes that can lead to inaccurate data and decreased performance. In this blog post, we’ll outline four of the most common configuration mistakes to avoid to get the most out of your Google Analytics…