Google Analytics 4 is a game changer for eCommerce sites. Here’s what you need to know about the new features and how they can benefit your business. Universal Analytics vs Google Analytics 4 Google Analytics 4 is the next generation of Universal Analytics, Google’s analytics platform. The two platforms are very different, so it’s important…
As Google Analytics 4 arrives, it is certain that Google’s algorithm is bound to change how it tracks, gathers, and interprets data. Google is a marketing tool that tracks consumer data. It then uses this data to create marketing strategies tailored to the consumer. This helps businesses reach their target consumers more effectively. Without this…
Google Analytics 4 is the latest version of Google Analytics and was announced on October 14, 2020. The main difference between Google Analytics 4 and the earlier versions is that GA 4 uses machine learning to provide insights about your website visitors. This means that it can automatically surface patterns and trends that you might…
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