Common Configuration Mistakes That You Should Avoid When Setting Up Google Analytics 4

Are you getting ready to set up Google Analytics for the first time? If so, it’s important to avoid making common mistakes that can lead to inaccurate data and decreased performance. In this blog post, we’ll outline four of the most common configuration mistakes to avoid to get the most out of your Google Analytics…

Benefits of Google Analytics 4 Vs Universal Analytics

If you’re running an online business, then you need to be using Google Analytics. It’s the most effective tool out there for tracking your website’s performance and understanding your audience. But now that Google is transitioning from Universal Analytics to Google Analytics 4, what does this means for you? Will it be beneficial on your…

5 Things Business Owners Need To Know About Google Analytics 4

Google Analytics 4 is a powerful tool that businesses need to understand to make the most of their website traffic. Google Analytics 4 is the newest incarnation of Google’s free website analytics tool. It offers a range of new features and enhancements, including upgraded machine learning algorithms that provide more accurate data.  Here are five…

Google Analytics 4 For eCommerce Explained. What GA4 Will Change For Your Online Shop

Google Analytics 4 is a game changer for eCommerce sites. Here’s what you need to know about the new features and how they can benefit your business. Universal Analytics vs Google Analytics 4 Google Analytics 4 is the next generation of Universal Analytics, Google’s analytics platform. The two platforms are very different, so it’s important…

5 Reasons Why You Should Upgrade to Google Analytics 4

As Google Analytics 4 arrives, it is certain that Google’s algorithm is bound to change how it tracks, gathers, and interprets data. Google is a marketing tool that tracks consumer data. It then uses this data to create marketing strategies tailored to the consumer. This helps businesses reach their target consumers more effectively. Without this…

DIY: Step-By-Step Migration Guide to Google Analytics 4

Google Analytics 4 is the latest version of Google Analytics and was announced on October 14, 2020. The main difference between Google Analytics 4 and the earlier versions is that GA 4 uses machine learning to provide insights about your website visitors. This means that it can automatically surface patterns and trends that you might…