Google Analytics 4 For eCommerce Explained. What GA4 Will Change For Your Online Shop

Google Analytics 4 is a game changer for eCommerce sites. Here’s what you need to know about the new features and how they can benefit your business.

Universal Analytics vs Google Analytics 4

Google Analytics 4 is the next generation of Universal Analytics, Google’s analytics platform. The two platforms are very different, so it’s important to understand the difference before you make the switch.

Google Analytics 4 is a more complete solution that offers eCommerce businesses more features and benefits than Universal Analytics. Here are just some of the advantages of GA4:

1. Better data collection: GA4 collects data more accurately than UA, making it easier to get insights into customer behaviour.

2. Improved customer insights: GA4 provides better customer insights than UA, making it easier to personalize the user experience and improve conversions.

3. Enhanced security: GA4 offers enhanced security features that protect your data from being tampered with or stolen.

4. Greater flexibility: GA4 is more flexible than UA, making it easier to customize your tracking and reporting to meet your unique needs.

5. Better support: GA4 offers better support than UA, so you can get help when you need it most.

Improved Performance and Data Insights for Your Business with Google Analytics 4

If you’re an eCommerce business, then you know that data is everything. And Google Analytics 4 is designed to help you collect the most accurate and actionable data. With the new features, you can get insights into your customers’ behaviour like never before.

Google Analytics 4 offers eCommerce businesses improved performance and data insights. GA4 is more accurate than UA, so you can trust the data you’re seeing. And, with better customer insights, you can personalize the user experience to improve conversions. Lastly, GA4 is more flexible than UA, making it easier to customize your tracking and reporting. If you’re looking for an analytics platform that can take your business to the next level, Google Analytics 4 is the way to go.

So if you’re not already using GA4, now is the time to make the switch. Here’s what you need to know:

A More User-Friendly Dashboard

The new interface is easier to navigate. Compared to Universal Analytics, GA4 offers a more simplified and streamlined design.

Take Actions Quickly with Real-Time Data

Access to real-time data is one of the advantages of GA4. This is incredibly valuable for eCommerce businesses as it allows you to take action quickly if there’s a problem with your site or if something isn’t working as it should be.

Get Insights into Customer Behaviour

Another great feature of GA4 is the ability to see how customers interact with your site. With the new conversion path reporting, you can see exactly where people are dropping off and what’s causing them to leave. This data is invaluable for making changes to your site that will improve the customer experience and increase conversions.

The Events Page Can Track All Important Interactions on the Website

The events page is a new feature in GA4 that allows you to track all important interactions on your website. This includes things like button clicks, form submissions, and any other type of interaction that’s important to your business. These insights are helpful in improving your marketing campaigns, customer experience, and lead generation efforts.

Segment Data in New Ways Such as Device Type or Location

GA4 provides new ways to segment data, such as by device type or location. This is valuable for eCommerce businesses as it allows you to see how different segments of your audience interact with your site. For example, you can see how mobile users behave differently from desktop users. 

Customise Reports and See Data that Is Important for You

Another great feature of GA4 is the ability to customise reports. This means that you can see the data that is most important for your business. For example, if you want to track conversion rate by device type, you can easily create a report that shows this information. This is valuable for eCommerce businesses as it allows you to focus on the data that matters most to your business.

Integrates Better with Google Ads

GA4 integrates better with Google Ads than Universal Analytics. This is valuable for eCommerce businesses as it allows you to see how your campaigns are performing and make changes accordingly. For example, you can see which keywords are driving conversions and adjust your bids accordingly.

Free to Use

Google Analytics 4 is free to use. This is valuable for eCommerce businesses as it allows you to get started quickly and easily without having to pay for a subscription.

Improved Data Collection for Better Accuracy

GA4 offers improved data collection methods that result in more accurate data. This is important for eCommerce businesses as it allows you to make more informed decisions based on real data, rather than estimates.

Overall, Google Analytics 4 is a massive upgrade from Universal Analytics, and it’s essential for any eCommerce business that wants to stay ahead of the competition. If you’re not already using GA4, now is the time to make the switch.

How to Get Started with GA4

If you’re an eCommerce business, then you should switch to GA4 as soon as possible. The benefits are too great to ignore. So, what are you waiting for? Get started today and see the difference GA4 can make for your business. We can help you to migrate from Universal Analytics to Google Analytics 4.