Content marketing – the way to your customer’s hearts and minds
Choose content that elevates your website’s ranking, captures your customers’ attention, and keeps them with you for longer. Choose content that converts.
Create content that sells
15+ years experience in content marketing
Strategies driven by data and analysis
Why do you even need content marketing?
If you think all it takes is picking keywords and asking ChatGPT to generate content… then you’re one step behind your biggest competition.
A good content marketer should not only understand sales psychology, neuromarketing, and content UX, but also use the right tools and stay updated when search engine algorithms change. It’s equally important to understand brand archetypes and tone of voice.
More importantly, content has lasting power. High-quality content can continue benefiting you for months or even years if kept up to date. It’s not worth cutting costs on this kind of initiative.
What are the characteristics of good content?
To ensure your content delivers long-term value, it should be:
- SEO-friendly. Good content is interesting and tailored to search engine requirements, helping it appear in the top SERP results for maximum visibility.
- Engaging. Your content should captivate visitors and reassure them your website is trustworthy.
- Effective. Content that aligns with user intent encourages action and drives conversions.
Blog article life cycle
Research and concept
Writing and optimisation
Publishing on Google Search Console
Adding internal links and backlinks
9 months later, the article is updated
Outrank your competition in search results
Our team will contact you within 24 hours 🙌
What is content marketing for DatGrowth?
Our approach to content marketing is based on proven methods that deliver measurable results.
Competitor analysis
Before writing new content, we analyse your competition to understand what works in your industry. This allows us to create content that stands out from the competition.
Analysis of existing content
Next, we thoroughly review your previously published articles to identify opportunities for improvement and determine which content should be removed. This process allows us to clear space and focus resources on creating content that gets results.
Planning with a content calendar
We don’t act haphazardly. Instead, we develop a content calendar that guides our efforts over time. This strategic planning ensures a steady flow of content that considers important industry events, leading to maximum engagement and better results.
Semantic SEO
Our strategy incorporates semantic SEO, recognising the importance of not only choosing the right keywords but also aligning content with user intent. We know how Google interprets different queries, and this allows us to create content that’s as visible as it is engaging.
Content that sells
Our content is not random – we create content that sells. Every piece we publish is designed to generate conversions and meet business goals.
Content for outreach
We create valuable content and find outreach partners relevant to your business. Through manual outreach and leveraging our connections with leading online magazines, we acquire high-quality links – these natural links are the Holy Grail of SEO!
Specialist copywriting
Our copywriters are experts in their respective niches. Their in-depth industry knowledge means we can produce high-quality, substantive content that resonates with your audience.
Attention to detail
Great content is more than just words. At DatGrowth, we also prioritise meta tags, headings, and links in mind. Whether creating an e-book or blog article, we set ambitious goals and consistently achieve them.
Take the first step towards effective content marketing
Don’t wait to enhance your content marketing strategy. Contact us today to schedule a free consultation and discover how we can help you succeed.
FAQ
Who creates your content? Do you use AI? 
We use modern tools, but we don’t give AI a role as important as content creation. Our content is created by experienced writers and native speakers who understand the specifics of a given market.
Who will appear as the author of our content?
Our content is created on your behalf, so you have the freedom to choose who’s listed as the author. We recommend choosing a specific individual, as this fosters more trust than a generic label like, Team XYZ. It’s not uncommon for the author to be the company CEO, as this can also enhance their image as an expert in the field (which is great for business).
How quickly will I see results?
You can see the effects of content marketing within a few weeks of publishing an article, but it’s worth waiting at least 3 to 6 months for full results. This timeline varies on your domain’s ‘power’, effective internal and external linking, and the competition