If you’re starting an online store, the first step is to choose an ecommerce platform to sell your products and run your business. There are many ecommerce platforms out there these days: Shopify, WooCommerce, BigCommerce, and Magento to name a few. But which of these platforms is best for your business? And could the ecommerce platform you choose affect the success of your online store?
The short answer is, yes.
Ecommerce platforms are not made equal. They have different features and some are better suited for smaller businesses while others have what it takes to make a brand explode online and scale successfully.
One of the most important features to look for when choosing an ecommerce platform is how well they integrate SEO. An ecommerce platform that’s built with SEO in mind allows your store to attract customers, sell products, and succeed online. An ecommerce platform that includes only basic SEO tools could result in low or no traffic, few purchases, and little success for your brand.
In this article, we’ve ranked the best ecommerce platforms for SEO. After carefully testing and comparing results from the most popular ecommerce platforms on the market, we’ve ranked them based on specific criteria that we think is crucial for the success of your online business.
Here’s what we’ll cover:
- Why SEO is important when choosing an ecommerce platform
- How your ecommerce platform can impact SEO
- Features of the best SEO ecommerce platforms
- The best ecommerce platforms for SEO, ranked
- Migrating between ecommerce platforms
- Things to consider when choosing an ecommerce platform
- How to choose the best ecommerce platform
| BEST FOR SMALL BUSINESSES | THE CHEAPEST ONE | ||||||||
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| Type | SaaS | Open Source | Open Source | Open Source | SaaS | SaaS | SaaS | SaaS | SaaS |
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| Speed | |||||||||
| Space for files and how much | unimited | depends | depends | depends | depends on the plan | unimited | depends on the plan | unimited | |
| Clean code |
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| Payment systems | wide | wide | wide | wide | wide | wide | wide | wide | Leading providers + bring your own |
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| Price | 29 AU$/m | PrestaShop is open-source software, which means that the basic version is available for free. | Magento Community Edition is free; Magento Commerce (Enterprise) is paid and its cost depends on business needs. | WooCommerce is free, costs can come from additional plugins, themes and hosting. | 109 AU$/m | 29.95 AU$/m | 15 AU$/m | 18 AU$ per month | Starting from $23USD/m |
| Savety |
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| Number of plugins | Over 8,000 apps and plug-ins available in the Shopify App Store | Thousands of free and paid modules available on the PrestaShop marketplace. | Thousands of free and paid modules available on the marketplace. | Thousands of free and paid modules available on the marketplace. | 95 | choice | The Wix App Market offers hundreds of apps and plug-ins | Access to various apps and tools | Dozens of apps |
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| Zapier |
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| Free test |
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| Custom Navigation Links |
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| Custom Page Titles |
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| Custom Page URLs |
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| Custom Meta Descriptions |
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