How we supported ZEN’s international expansion
See how we helped our client increase profits and expand into foreign markets.
Meet the main character of this story: ZEN
ZEN is a modern financial platform that offers a range of payment solutions for both businesses and individual customers.
With the ZEN app, users can quickly and securely complete international transactions, use payment cards, and advanced B2B features.The company competes with giants such as Stripe, Revolut B2B, and Checkout.com.
How ZEN and DatGrowth joined forces
Our collaboration with ZEN started on LinkedIn. Peter, a ZEN representative, reached out to us after following our posts for a while.
Encouraged by the solid results we wrote about on LinkedIn, he asked us to put together a proposal. The rest is history.
ZEN’s ultimate destination
ZEN had an ambitious goal: to expand internationally and increase organic traffic in multiple markets. With major players like Stripe and Revolut B2B, facing the competition was going to be no easy feat. Their main challenges were improving the site’s search engine visibility and increasing leads.
Do you have a similar goal?
What we had to work with
Luckily, we didn’t have to start from scratch. ZEN already had a solid foundation in content marketing even before we started working together. This included:
- A blog in three languages
- An ‘ask’ subdomain that acted as a help centre for users.
Still, we found many areas that needed to be optimised to maximise SEO efforts.
Our action plan for success
After a comprehensive SEO analysis, we developed an action plan to optimise the site and increase visibility. This involved:
- Internal linking: We improved internal link structure to optimise the flow of link juice and make it easier for users to navigate.
- Hreflangs: We implemented correct hreflang tags to optimise the website’s multilingual support.
- Fixing errors in Google Search Console (GSC): We fixed key errors to improve the site’s indexation in Google.
- Content analysis: We performed a detailed content analysis to identify keywords and content gaps.
- Creating new content: We created 25 articles for the blog, which led to a 797% increase in blog visitors.
Implementing lead reporting: We integrated tools to report leads from different subsites, allowing us to more accurately monitor campaign performance and optimise conversions.
Numbers speak louder than words. See what we’ve achieved after just a year of collaboration.
Increase in key phrases
From 5379 to 11,412 (+112%)
Key phrases in the Top 10
From 122 to 1044 (+755.74%)
Key phrases in the Top 3
From 113 to 210 (+85.84%)
Increase in organic traffic
+524%
Increase in GSC impressions
+137.11%
Increase in GSC clicks
+54.70%
Increase in backlinks
+72%
Increase in organic traffic value
+118%
Here’s what ZEN has to say…
“Working with DatGrowth has been a significant step forward in improving our SEO. Their focus on delivering measurable results is evident in every aspect of their work. Not only did they set clear, achievable goals, but they also provide us with regular, detailed reports that show their strategies are not just theories, but effective actions leading to solid improvements in our web traffic and conversions. At the same time their team is a bunch of nice and communicative people what can’t be skipped. I would highly recommend DatGrowth to any business serious about improving its online visibility and performance.”
Do you want results like this? Schedule a free consultation now!
