Migrate from Universal Analytics to Google Analytics 4

If you are currently utilizing Universal Analytics, you should begin giving your migration to GA4 first priority. According to Google’s announcement, data transfers to Universal Analytics accounts will end in 2023.

Google Analytics 4 Migration Services

Google Analytics 4 is the latest and most powerful version of Google Analytics. It provides more insights and data, better compatibility with other tools, and more. Are you ready to make the move?

Migrate to Google Analytics 4 with a Google Certified Partner. Dat Growth is here to help.

As a trusted digital marketing agency in the industry for over 15 years, our talented and passionate team will take care of your needs from start to finish. We’re reliable, trustworthy, innovative, and ready to help with your migration needs. Work with us for a smooth transition from UA to GA4.

What is Google Analytics 4?

Google Analytics 4 is an online service that provides website owners and marketers with detailed information about how people interact with their websites. It includes features such as website traffic analysis, conversion tracking, and eCommerce reporting.

Analytics unifies all the information associated with the same user ID into a single user journey. However, Google Analytics 4 property, unlike Universal Analytics, includes User ID directly across all reporting, analysis, and insights without requiring a separate User-ID report view.

On July 1, 2023, all standard Universal Analytics attributes will cease to function and process any new traffic. This will encourage businesses to migrate from Universal Analytics to Google Analytics 4 sooner rather than later.

GA UA vs GA4

The User ID implementation in GA-UA creates an identity area for users to examine their data and create it.

A GA-4 property, like a GA-UA property, includes the User ID natively across all reporting, analysis, and insights. A separate User-ID reporting view is not required.

Benefits of Migrating to Google Analytics 4 (GA4)

If that’s enough for you

Our Google Analytics 4 Migration Process

Migrations are an excellent chance to reconsider or improve your Google Analytics setup. We spend time to understand our clients’ unique challenges and opportunities so that we can ensure they not only successfully execute a migration, but also expand it where feasible.

If you’re currently using Universal Analytics, there’s no need to worry — the process of migrating to Google Analytics 4 is relatively simple.

Why You Should Use Google Analytics 4 Now

There are several reasons why you should start switching to Google Analytics 4 now, even if you’re not planning on migrating from Universal Analytics right away.

  1. Google Analytics 4 offers a number of features and benefits that aren’t available in Universal Analytics, such as native cross-device tracking, improved attribution modeling, and enhanced user segmentation.
  1. All standard Universal Analytics attributes will stop working on July 1, 2023. This means that if you’re not using Google Analytics 4 by then, you’ll be losing all of your analytics data.
  1. Migrating to Google Analytics 4 now will give you a chance to get familiar with the new interface and features before everyone else starts using it. This way, you’ll be ahead of the curve and will be able to take advantage of all the new capabilities that Google Analytics 4 has to offer.

Why Choose DatGrowth as your GA4 Migration Partner?

Google Analytics 4 also offers some great features for those who want to get more out of their data. For example, the new conversion prediction tool can help you better understand how likely it is that a visitor will convert to your site. 

Additionally, the new lifetime value reporting can give you insights into the value that each customer brings over time. Finally, the new user explorer report can help you better understand the behavior of individual users on your site. So why should you choose Dat Growth for your UA to GA4 Migration requirement?

Certified Google Marketing Platform Partner and Adobe Partner.
Certified Adobe Analytics & Google Analytics Consultants.
Certified Adobe Experience Cloud Consultants.
Integration Experience with multiple 3rd party marketing systems.
Robust Governance Process and excellent documentation.
Expertise in building Tags Extensions
Reliable Professionals to Attend to Your Needs

Additional Features of Google Analytics 4 You Might Not Know About

All of these features can be extremely helpful in understanding your data and making better decisions about your marketing and website design.

Google Analytics 4 is a powerful tool that can help you understand how people interact with your website. By taking advantage of its features, you can improve your website’s design, layout, and marketing campaigns.

Universal Analytics to Google Analytics 4 Transition: Now is the Best Time to Make that Move

If you’re using Universal Analytics, now is the time to switch to Google Analytics 4. The new platform offers improved data collection and analysis capabilities that can help you get a better understanding of your website traffic. Plus, the migration process is relatively straightforward. So don’t wait any longer – make the switch to GA4 today!

Call us or leave a message on our Contact Us Page to learn more about our UA to GA4 Migration Services.

If you want, we can do it for you.

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