Organic AI visibility · AI SEO agency
Be the brand AI recommends.
DatGrowth is a founder-led AI SEO agency that helps brands get understood, trusted and cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
AI search optimization, also called generative engine optimization (GEO) or answer engine optimization (AEO), is the work of making your brand the answer AI engines give when buyers ask about your category. We do it on top of a solid SEO foundation, and we measure it every month.
Engines we optimize for: ChatGPT Perplexity Gemini Google AI Overviews
Three lanes of AI search optimization
AI SEO isn’t one tactic. It’s three lanes of work that feed each other.
AI SEO services
AI SEO services
Seven services, one goal: be the answer. Start with the audit. Add the rest as your plan needs them.
Not sure where to start?
The audit shows which of these you need.
SEO foundation
AI answers lean on what search engines already trust
ChatGPT searches the web before it answers; Google AI Overviews build on Google’s index. Technical health, content depth and links come first.
Process
How AI SEO works with DatGrowth
1
Audit
We run your buyers’ questions through ChatGPT, Perplexity, Gemini and Google AI Overviews. You see where you appear, who appears instead, and which sources AI trusts in your category.
2
Fix the foundation
Crawler access, page structure and content AI can read. Most AI visibility starts with good SEO, so we fix that first.
3
Build citations
Answer pages on your site. Digital PR and community mentions off it. Each piece targets a source or a question we found in the audit.
4
Track monthly
Same prompts, same engines, every month. Share of voice, citations and traffic in one report, against your baseline.
Reporting
What you see every month
- Share of voice. How often AI engines mention you versus your competitors, across many runs of the same prompts.
- Citations. Which of your pages AI cites, and which third-party sources it uses for your category.
- Sentiment and accuracy. How AI describes you, and whether the facts are right.
- Traffic. Visits from AI engines and organic search, and, where your analytics allow it, leads.
- Work done. What we delivered that month, and what’s next.
Why “across many runs”? AI answers change every time you ask. Research by SparkToro found less than a 1 in 100 chance of getting the same list of brands twice. A single screenshot proves nothing. A trend across hundreds of runs does.
Why DatGrowth
Why DatGrowth
| Typical agency | In-house team | DatGrowth | |
|---|---|---|---|
| Who runs strategy | Account manager | Busy generalist | The founder |
| AI measurement | Rankings only | Ad hoc checks | Fixed prompt set, many runs, monthly |
| Getting mentioned | Link packages | Rarely | Digital PR in trust-heavy niches |
| Data | “Our proprietary dashboard” | Whatever’s at hand | Raw data, shared with you |
| Promises | “Guaranteed #1” | None | Guaranteed delivery and reporting, no magic |
We especially liked Jarek’s out-of-the-box ideas in regards to email outreach and contacting media to get international references and high-quality backlinks.
Damian Salkowski, Senuto.com
Results
Proof, not promises
Organic search results from past client work. The foundation AI answers build on.
Fintech · International
ZEN
+524% organic traffic
122 → 1,044 top-10 keywords
Healthcare · US
BestMind
+324% organic traffic in a year
+87% Google Business Profile clicks
Not only did they set clear, achievable goals, but they also provide us with regular, detailed reports that show their strategies are not just theories, but effective actions leading to solid improvements in our web traffic and conversions.
Piotr Depta, Growth Manager, ZEN
How to start
Audit first. Then pick your level.
Step 1
AI Visibility Audit
From $3,000
One-off, fixed scope. Credited to your retainer.
Retainer
Foundation
Scoped after the audit
Technical SEO for AI, AI Citation Tracking and GEO.
Retainer
Growth
Scoped after the audit
Foundation plus AEO and Community Mentions.
Retainer
Authority
Scoped after the audit
Growth plus Digital PR for AI.
Retainers from $4,000/month. Or one service on its own: AI Citation Tracking, Digital PR for AI or ChatGPT Ads.
AI SEO FAQ
AI SEO, explained
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of getting your brand mentioned and cited in answers written by AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
It works on two fronts:
- Your own site: clear, specific, up-to-date content that an AI engine can quote.
- The rest of the web: mentions in media, comparison lists, reviews and forums that AI engines trust.
A 2024 Princeton study found that adding sources, quotations and statistics to content raised its visibility in AI answers by 30–40% in test conditions. Keyword stuffing didn’t help.
What’s the difference between AI SEO, GEO and AEO?
The terms overlap, and the industry uses them loosely. Here’s how we use them:
- AI SEO is the umbrella: everything that makes AI engines find, trust and recommend you.
- GEO focuses on being understood and cited: content, brand facts and third-party mentions.
- AEO focuses on answering specific questions: question-led pages, comparisons and FAQs.
You’ll also see LLM SEO or LLMO. Same work, different label.
Do you offer AI SEO without regular SEO?
Rarely, and only after we’ve checked your foundation. AI engines lean on search indexes: ChatGPT searches the web before it answers, and Google AI Overviews build on Google’s results.
If your site has crawl problems, thin content or no authority, AI work on top won’t hold. The audit shows whether your foundation is good enough. If it is, we can go straight to GEO, AEO and digital PR.
How do you know if AI already recommends my brand?
We measure it. In the AI Visibility Audit we agree on a set of questions your buyers actually ask, run them many times across the major AI engines and record:
- How often you’re mentioned.
- Who is mentioned instead.
- Which sources the answers cite.
We show you the raw results. You don’t have to take our word for anything.
Does llms.txt or schema get us cited?
Not on the evidence so far. An Ahrefs study of 137,210 domains found 97% of llms.txt files received no requests at all. Another Ahrefs test of 1,885 pages that added structured data found no significant lift in AI citations. Google says its AI features need no special files or schema.
We still set up both, because they’re cheap and they help search engines understand your site. But we won’t sell them to you as the thing that gets you recommended. Mentions in trusted sources and genuinely useful content do far more.
Can smaller brands compete in AI answers?
Yes, often more easily than in classic search. AI engines don’t only quote the biggest sites. An Ahrefs study of 863,000 keywords found only 38% of Google AI Overview citations come from top-10 results; 31% come from pages outside the top 100.
What matters is being in the sources AI trusts for your category: a niche publication, a comparison list, a busy forum thread. A focused brand can win those faster than a big one that ignores them.
Can you guarantee we’ll be cited by ChatGPT?
No. Nobody controls what AI engines say, and a guarantee is a red flag. AI answers also vary from run to run, which is why we report share of voice across many runs, not a single screenshot.
What we guarantee is delivery and reporting: the work agreed in your plan, done on time, and a monthly report showing whether your share of AI answers is moving.
How much does AI SEO cost?
It starts with the AI Visibility Audit, a one-off fixed fee from $3,000, credited to your retainer if you continue. Retainers come in three levels, Foundation, Growth and Authority, from $4,000/month. The level and scope are set after the audit.
AI Citation Tracking, Digital PR for AI and ChatGPT Ads are also available on their own. Full details are on our pricing page.
Start with the audit. See what AI says about you.
We’ll show you where AI mentions you, who it recommends instead, and what to fix first.