Organic AI visibility · Generative engine optimization agency

Generative Engine Optimization (GEO): get your brand understood, trusted and cited by AI

Generative engine optimization (GEO) makes your brand easy for AI engines such as ChatGPT, Perplexity and Google AI Overviews to understand, trust and cite.

We do it on two fronts: your own pages, and the sources AI already relies on. Then we measure whether your share of AI answers moves.

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Contact Jarek

GEO is part of every AI Search Retainer

Foundation · Growth · Authority. From $4,000/month.

Starts with an AI Visibility Audit, from $3,000, credited to your retainer.

Why it matters

Why GEO matters

Your buyers ask AI for a shortlist before they visit a single website. The answer is written from sources the engine trusts: your pages, comparison lists, reviews, forums and media.

If AI can’t find clear facts about you in those sources, it names someone else.

Three things make this different from ranking in Google:

AI answers draw on more than the top 10

An Ahrefs study of 863,000 keywords found only 38% of Google AI Overview citations come from top-10 results.

Third-party mentions carry weight

In an Ahrefs study of 75,000 brands, branded web mentions correlated more strongly with AI Overview visibility (0.664) than backlinks or Domain Rating did.

Answers change every time

SparkToro found less than a 1 in 100 chance that AI returns the same list of brands twice. You need a trend across many runs, not a screenshot.

What we do

On your site

Answer-first rewrites

We rewrite your key pages so an AI engine can quote them: a clear definition up top, specific numbers, named sources and current facts.

Fan-out coverage

AI engines run several searches behind the scenes before they answer. We build pages for those follow-up questions: comparisons, costs, alternatives, “how does it work”.

Content refresh

We update pages that matter on a fixed cycle. AI engines tend to cite recently updated content.

Consistent brand facts

Services, locations, pricing model and positioning stated the same way on every page, so AI doesn’t have to guess.

Off your site

Source map

From the audit, we know which lists, publications, review sites and forums AI cites in your category. That’s the target list.

Brand facts across the web

Directory profiles, review platforms and partner pages say the same thing your site says.

Mentions in cited sources

Through Digital PR and Community Mentions (Growth and Authority levels), we work on getting you into the sources AI already quotes.

What we don’t sell you

We set up schema and llms.txt as basic hygiene. We won’t sell them as the thing that gets you cited. An Ahrefs study of 137,210 domains found 97% of llms.txt files received no requests at all, and an Ahrefs test of 1,885 pages found no significant lift in AI citations after adding structured data.

What you get

What you get every month

Pages shipped

New or rewritten pages every month, in the number agreed in your written scope.

How often AI engines mention you versus 3 competitors, on a fixed set of buyer prompts, across many runs.

Citation report

Which of your pages AI cites, and which third-party sources it uses in your category.

Accuracy check

What AI says about you, and whether it’s right.

Next month’s plan

What we’ll do next, and why, based on the data.

Raw data, shared with you. How we measure →

Process

How it works

Audit

We measure your baseline share of voice and map the sources AI cites in your category.

Priorities

We pick the pages and sources with the biggest gap, in order.

On-site work

Answer-first rewrites and new pages for the questions AI searches behind the scenes.

Off-site work

Brand facts and mentions in the sources AI trusts.

Track and adjust

Same prompts, same engines, every month. We keep what moves the numbers and drop what doesn’t.

Who GEO is for

Established businesses with a working site and organic traffic that don’t show up in AI answers for their category.
Brands in trust-heavy categories (finance, fintech, healthcare, precious metals) where buyers compare providers before they get in touch.
Marketing leads who need a number to take to the board, not another opinion.

Who it’s not for

New sites with nothing to cite yet. Start with the SEO foundation.
Anyone looking for a guaranteed spot in ChatGPT. Nobody can honestly promise that.
Teams that want volume content written for keywords alone. GEO is about fewer, better pages.

Results

Proof

We’re open about where our proof is today.

Our results so far are SEO results, measured in organic traffic. AI citation results will follow on this page as clients agree to publish them.

Fintech · international

ZEN

+524% organic traffic.

Top-10 keywords from 122 to 1,044.

Healthcare · US

BestMind

+324% organic traffic in one year.

+87% Google Business Profile clicks.

Precious metals · Europe

StoneX Bullion

+104% organic traffic since we started in November 2023 (Ahrefs estimates).

/en/case-study-stonex-bullion/ →

Not only did they set clear, achievable goals, but they also provide us with regular, detailed reports that show their strategies are not just theories, but effective actions leading to solid improvements in our web traffic and conversions.
Piotr Depta, Growth Manager, ZEN

16 years

in SEO

100+

clients

Up to 400%

ROI

FAQ

GEO FAQ

What is generative engine optimization?

Generative engine optimization (GEO) is the practice of getting your brand mentioned and cited in answers written by AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews.

It works on two fronts:

Your own site: clear, specific, current content that an AI engine can quote.
The rest of the web: consistent facts and mentions in the sources AI trusts, such as media, comparison lists, reviews and forums.

Is GEO just SEO with a new name?

Partly. Good SEO is the foundation: ChatGPT searches the web before it answers, and Google AI Overviews build on Google’s index. If AI crawlers can’t reach your pages, nothing else matters.

But GEO goes further. It targets the sources AI quotes, not just your rankings, and it’s measured in share of AI answers, not positions. That’s why we report both.

What’s the difference between GEO and AEO?

The terms overlap. We use GEO for being understood and cited across AI answers: content, brand facts and third-party mentions. We use AEO for answering specific buyer questions with dedicated pages: comparisons, pricing explainers and FAQs. Most clients need both. Answer Engine Optimization →

How long does GEO take to work?

On-site changes can be picked up quickly, because AI engines search the live web. Earning mentions in third-party sources takes months.

We set your baseline in the audit and review progress at a checkpoint we agree on. Progress is judged against that baseline, not against a promise.

Can you guarantee ChatGPT will recommend us?

No. Nobody controls what AI engines say, and their answers vary from run to run. A guarantee is a red flag.

What we guarantee is delivery and reporting: the agreed work, done on time, and a monthly report showing whether your share of AI answers is moving.

What kind of content gets cited?

Content that answers the question directly and backs it up. A 2024 Princeton study found that adding sources, quotations and statistics raised content visibility in AI answers by 30–40% in test conditions, while keyword stuffing didn’t help.

In practice: a clear definition, a specific number, a named source, and a date that shows the page is current.

Do we need to publish a lot of new content?

Usually not. Most of the gain comes from rewriting the pages you already have and filling specific gaps the audit finds. We’d rather ship a few pages that answer real buyer questions than dozens of posts nobody cites.

Can we buy GEO on its own?

GEO is part of every AI Search Retainer, because it depends on the technical foundation and tracking that come with it. If you only need measurement, AI Citation Tracking is available on its own. Pricing →

See what AI says about you before we change a page.

The audit shows where AI mentions you, who it names instead, and which pages and sources to fix first.