Industries · Precious metals dealers
Precious metals SEO: be the dealer Google ranks and AI recommends
Precious metals SEO is search and AI visibility work for bullion and coin dealers: making sure buyers find you on Google and see your name when they ask ChatGPT, Perplexity or Google AI Overviews where to buy gold and silver.
We’ve done it for StoneX Bullion. Now we do it for US dealers who want to own search in their market.
StoneX Bullion
+104% organic traffic since November 2023
Ahrefs estimates, October 2023 → September 2026
Why it matters
Your buyers are asking AI which dealer to trust
Buying bullion is a trust decision. First-time buyers ask the same question over and over: there are so many dealers, are they all the same?
Some of them now ask ChatGPT instead. If the answer lists only the biggest national names, the dealer with the best service in their state never makes the shortlist.
Three things we hear from dealers:
What we do
What we do for precious metals dealers
We work done-for-you, from the outside. Your team gives us 1–2 hours a week; we do the rest.
Results
Proof
StoneX Bullion
Precious metals · Europe
+104% organic traffic since we started in November 2023 (Ahrefs estimates).
Other trust-heavy work
Fintech · international
ZEN
+524% organic traffic.
Top-10 keywords from 122 to 1,044.
Working with DatGrowth also allowed us to work better in improving our E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Your Life), which is vital in the medical/pharmaceutical industry.
Tomasz Mierkiewicz, Baza-lekow.com.pl
16 years
in SEO
100+
clients
Up to 400%
ROI
What we don’t claim
Our proof in precious metals is SEO: organic traffic and the business it drives. We measure AI visibility for every client, but we don’t yet have a published case of moving AI citations for a dealer. When we do, it’ll be here, with the numbers. Until then, we won’t promise it.
Why DatGrowth
Why a bullion dealer should work with us
How to start
How to start
Step 1. AI Visibility Audit
Fixed scope, fixed price, from $3,000. We measure your AI visibility against the dealers you compete with, map the sources AI trusts for bullion questions in your market, and give you a 90-day plan. Credited to your retainer if you continue.
Step 2. AI Search Retainer
Foundation, Growth or Authority, depending on what the audit shows. Pricing →
Who this is for
- US precious metals and coin dealers with an established online store and years of SEO behind them.
- Dealers whose organic growth has flattened and who don’t appear in AI answers for their market.
- Owners and heads of eCommerce who want an outside senior team, not another hire.
Who it’s not for
- Brand-new dealers with no site history. Start with the SEO basics.
- Dealers looking for guaranteed AI recommendations. Nobody can honestly promise that.
- Dealers who want fake reviews or undisclosed promotion in forums. We don’t do it.
FAQ
Precious metals SEO FAQ
What is precious metals SEO?
Precious metals SEO is search engine optimization for bullion and coin dealers: technical work on product and category pages, content that answers investor questions, and links and mentions from trusted finance and precious metals sources. Today it also covers AI search visibility in ChatGPT, Perplexity and Google AI Overviews.
Can you get our dealership recommended by ChatGPT?
We can’t guarantee it, and nobody honestly can. AI answers vary from run to run, and no one controls which dealers they name. What we do is measure how often you’re named today, work on the sources AI relies on, and report every month whether that share is moving.
How is SEO for a bullion dealer different?
It’s YMYL: your money, your life. Search engines and AI engines hold financial content to a higher standard, so thin product pages and unsourced claims don’t work. Prices change by the minute, product catalogs are large and repetitive, and buyers compare dealers on trust, premiums and delivery. We build for all of that.
Can we advertise our dealership in ChatGPT?
Paid ChatGPT ads have their own category rules, and we check them for bullion before any test. Until then, visibility in ChatGPT is organic work.
How much of our team’s time will this take?
About 1–2 hours a week: approvals, product knowledge and access. We handle the rest.
How long until we see results?
Technical fixes and content updates can show in weeks. Mentions in trusted sources take months. The audit sets your baseline, and we review progress against it at a checkpoint we agree on.
Find out which dealers AI recommends in your market.
The audit shows where AI names you, who it names instead, and what to fix first.