Paid AI visibility · ChatGPT Ads agency
ChatGPT Ads: reach buyers inside the conversation, run by the founder
ChatGPT Ads are paid, clearly labeled placements that appear below ChatGPT’s answers, selected by OpenAI based on the context of the conversation, and bought through OpenAI’s ads platform.
We set up, run and report your ChatGPT Ads campaigns. Jarek, our founder, runs them personally. You pay us a management fee; your media budget goes to OpenAI, not through our margin.
ChatGPT Ads management
Management fee: priced on request. Media budget: paid by you, separately.
Talk to Jarek about ChatGPT Ads
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The basics
What ChatGPT Ads are, and what they aren’t
Here’s what OpenAI says about how ads work today:
And what they aren’t:
Ads don’t change the answer. OpenAI’s stated principle is answer independence: ads don’t influence what ChatGPT recommends, and a brand can’t pay to be named in the response. Being in the answer is still organic work. That’s why ChatGPT Ads sit next to AI SEO, not instead of it.
Why it matters
Why run ChatGPT Ads now
What we do
What we do
Process
How it works
1
Call with Jarek
Your offer, your market, your targets. We check eligibility under OpenAI’s ad policies.
2
Setup
Account access, conversion tracking, campaign structure, first ads.
3
Launch
Small budget first, to learn what the platform delivers for your category.
4
Optimize
Weekly changes based on conversions, not impressions.
5
Report
Monthly: results, spend and what we’ll change next.
Who it’s for
- US businesses with a clear offer and a landing page that converts.
- Brands already running Google or Meta ads that want to test a new channel with proper tracking.
- Companies whose organic AI visibility is still building and who want presence in ChatGPT conversations now.
Who it’s not for
- Categories OpenAI doesn’t allow. We check your category against OpenAI’s ad policies first.
- Anyone who wants to pay to be recommended in the answer itself. That isn’t what ChatGPT Ads do.
- Businesses without conversion tracking or a clear next step on the landing page. We’d fix that first.
Why DatGrowth
Why us
Not only did they set clear, achievable goals, but they also provide us with regular, detailed reports that show their strategies are not just theories, but effective actions leading to solid improvements in our web traffic and conversions.
Piotr Depta, Growth Manager, ZEN
16 years
in SEO
100+
clients
Up to 400%
ROI
FAQ
ChatGPT Ads FAQ
What are ChatGPT Ads?
ChatGPT Ads are paid placements from OpenAI that appear below ChatGPT’s answers, labeled as ads. They’re selected based on the context of the conversation and bought through OpenAI’s ads platform, billed on views, clicks or conversions.
Do ChatGPT Ads affect what ChatGPT recommends?
No, according to OpenAI. Its principle of answer independence says ads don’t influence ChatGPT’s answers, and ads are shown separately and labeled. To be recommended in the answer itself, you need organic AI visibility work. AI SEO →
Who sees ChatGPT Ads?
According to OpenAI, ads are shown to adult users on the Free and Go plans in markets where ads are available. They aren’t shown on Plus, Pro or Business plans.
Can any business advertise on ChatGPT?
No. OpenAI’s ad policies prohibit some categories and restrict others to approved advertisers, including financial services, healthcare and legal services, with case-by-case review. We check your category during the first call.
How much does it cost?
Two parts. Our management fee is priced on request. Your media budget is separate and paid directly to OpenAI; you decide the amount. We’ll recommend a starting budget for your test after the first call.
How do you measure results?
With conversion tracking: OpenAI’s measurement pixel or Conversions API on your site, set up with your developer. We report cost per lead or sale, not just clicks, and we show it next to your organic AI visibility.
Why do you run it personally?
Because it’s a new platform and the early decisions matter: what to test, when to stop, how to read thin data. Jarek wants that judgment on every account, not delegated.
Can we run ChatGPT Ads without AI SEO?
Yes. ChatGPT Ads is a separate service. Many clients will combine it with AI SEO later, because ads and organic answers reach buyers at different points of the same conversation.
Want to test ChatGPT Ads properly?
Start with a call. We’ll check whether your category is eligible and whether a test makes sense.