Organic AI visibility · Digital PR agency
Digital PR for AI: get mentioned where AI engines look for answers
Digital PR for AI earns your brand mentions in the publications, comparison lists and industry sites AI engines draw on when they recommend providers.
AI engines rarely take a brand’s word for itself. They repeat what trusted third parties say about you. This is where most AI visibility is won, and it’s where we’re strongest.
Digital PR for AI
On its own: priced on request. Included in the Authority retainer.
Every campaign starts from the source map in your AI Visibility Audit.
Why it matters
Why digital PR matters for AI search
Two findings explain why we put digital PR at the center of AI work, not at the edge:
Correlation isn’t proof of cause, and we say so. But the pattern is consistent: brands that trusted sites talk about get named by AI more often.
One placement in the right publication can do more for your AI visibility than a hundred new blog posts on your own site.
What we do
What we do
What you get
What you get
01
Target list
The publications, lists and sites to go after, ranked by how often AI cites them in your category.
02
Campaign plan
Campaigns or story angles each quarter, agreed with you.
03
Placements
Mentions and links in relevant publications.
04
Monthly report
Every placement, with a link, the site, and whether AI engines cite that source in your category.
05
AI impact tracking
Your share of voice on the same prompts before and after, via AI Citation Tracking.
Process
How it works
1
Source map
From the audit: which sources AI cites for your category, and where you’re missing.
2
Angles
We find stories your brand can credibly tell: data, expertise, opinions.
3
Outreach
Personal pitches to editors, journalists and list authors.
4
Placements
Coverage goes live; we log each one.
5
Measure
We track whether AI starts citing those sources and naming you.
Who it’s for
- Established brands in competitive or trust-heavy categories, where buyers and AI both look for third-party proof.
- Companies with a real story to tell: data, expertise, a strong opinion, a useful tool.
- Teams that have done on-site SEO and GEO and need the off-site half.
Who it’s not for
- Anyone looking for guaranteed coverage in a named outlet. Editors decide what they publish.
- Buyers of link packages or paid article networks. We don’t sell those.
- Brands that can’t be quoted or named publicly (for example because of compliance). We’ll talk it through first.
Results
Proof
We especially liked Jarek’s out-of-the-box ideas in regards to email outreach and contacting media to get international references and high-quality backlinks.
Damian Salkowski, Senuto.com
Fintech · international
ZEN
+524% organic traffic.
Top-10 keywords from 122 to 1,044.
Precious metals · Europe
StoneX Bullion
+104% organic traffic since we started in November 2023 (Ahrefs estimates).
16 years
in SEO
100+
clients
Up to 400%
ROI
Our published results are SEO results today. AI citation results from digital PR will be added here as clients agree to publish them.
FAQ
Digital PR for AI FAQ
What is digital PR for AI?
Digital PR for AI is earning mentions of your brand in the online publications, comparison lists and industry sites that AI engines use as sources. The goal is for AI to find trusted third parties describing you, so it names you when buyers ask for recommendations.
How is this different from link building?
Link building aims for links that help rankings. Digital PR for AI aims for mentions in the specific sources AI cites, with or without a link. There’s overlap, and good placements usually bring both. The difference is the target list: we pick sources by how often AI cites them, not only by their Domain Rating.
How do you know which publications AI uses?
We measure it. In the AI Visibility Audit and in monthly tracking we record which domains and pages AI engines cite for your buyer questions. That list decides where we pitch.
Can you guarantee placements?
No. Editors decide what they publish, and a guaranteed placement usually means a paid one. We guarantee the work: the research, the stories and the outreach agreed in your plan, reported monthly with every result.
Do you buy placements or sponsored posts?
Yes, when it’s worth it. Most coverage we earn through stories and outreach. Some strong publications and lists only offer paid or sponsored placement; when one of them matters for your category, we recommend it, tell you it’s paid and what it costs, and you decide. Paid placements are clearly marked as sponsored where the publication requires it.
How long until digital PR affects AI answers?
Months, not weeks. A placement has to be published, indexed and picked up as a source. We track your share of voice on fixed prompts, so you’ll see if and when it moves.
Why are you strongest in finance and fintech?
Because that’s where we’ve done most of our link building and media work. Finance, fintech and precious metals are trust-heavy niches: editors are strict and weak sources don’t count. That discipline carries over to any category where trust decides who gets recommended.
Find the sources AI trusts in your category.
The audit shows which publications and lists AI cites for your buyers’ questions, and where you’re missing.