Organic AI visibility · AEO agency
Answer Engine Optimization (AEO): be the answer to the question your buyer just asked
Answer engine optimization (AEO) builds pages around the exact questions buyers ask AI, so engines like ChatGPT and Google AI Overviews can quote your answer in one sentence.
“Which provider should I choose?” “How much does it cost?” “Is X better than Y?” Those questions decide who gets shortlisted. We make sure you have the best answer to each one.
AEO is part of the Growth and Authority retainers
Scoped after the audit.
Starts with an AI Visibility Audit, from $3,000, credited to your retainer.
Why it matters
Why AEO matters
Buyers don’t type two-word keywords into ChatGPT. They ask full questions, with their budget, their location and their doubts in them.
AI engines then look for a page that answers that exact question clearly. If your site answers it vaguely, or on page four of a long service page, the engine quotes someone who answered it directly.
Most business sites were built to describe services, not to answer questions. That’s the gap AEO closes.
What we do
What we do
What you get
What you get
01
A question map
The buyer questions in your category, grouped by stage (research, comparison, decision), with who AI cites for each one today.
02
Answer pages every month (number agreed in your written scope), written, edited and ready to publish (or published by us, if we have access).
03
Monthly tracking of those questions as prompts, so you see whether AI starts quoting you.
04
A short report on which answers are being cited, which aren’t, and what we’ll change.
Process
How it works
1
Audit
We find the buyer questions where AI names competitors and not you.
2
Question map
We agree the list and the order with you.
3
Write
Answer, comparison and pricing pages, one question each.
4
Publish
You approve, we (or your team) publish.
5
Track
The same questions tracked as prompts every month.
Who AEO is for
- Businesses whose buyers compare options before contacting anyone: B2B services, finance, healthcare, eCommerce, precious metals.
- Sites with solid service pages but no pages that answer “which”, “how much” or “X vs Y” questions.
- Teams that know their buyers’ questions from sales calls but never turned them into content.
Who it’s not for
- Businesses that don’t want to talk about price, alternatives or trade-offs publicly. AEO works because it’s direct.
- Sites with serious crawl problems. We fix those first, under Technical SEO for AI. Technical SEO for AI →
Results
Proof
Our published results so far are SEO results. AI citation case studies will follow as clients agree to publish them.
Fintech · international
ZEN
+524% organic traffic.
Top-10 keywords from 122 to 1,044.
Healthcare · US
BestMind
+324% organic traffic in one year.
+87% Google Business Profile clicks.
Jarek is our go-to guy for any SEO-related questions. We thoroughly enjoy working with him, and he has been very helpful in not only SEO but also broader marketing initiatives.
Marcin Majewski, CEO, Aventis Advisors
16 years
in SEO
100+
clients
Up to 400%
ROI
FAQ
AEO FAQ
What is answer engine optimization?
Answer engine optimization (AEO) is the practice of structuring your content so AI engines and search features can pull a direct answer from it. Each page targets one clear question and answers it in the first sentence, with detail and evidence below.
What’s the difference between AEO and GEO?
AEO focuses on specific questions: one question, one page, one clear answer. GEO is broader: being understood and cited across AI answers through content, consistent brand facts and third-party mentions. AEO is one of the ways GEO gets done. Generative Engine Optimization →
Is AEO the same as optimizing for featured snippets?
It started there, and the skills overlap: direct answers, clear structure, lists and tables. The difference is where the answer shows up. Today it’s ChatGPT, Perplexity, Gemini and Google AI Overviews as well as the classic results, and AI engines often combine several sources into one answer. So we write for extraction and for trust, not only for one box on Google.
Do FAQ pages and FAQ schema get us into AI answers?
FAQ content helps when the answers are real and complete. The schema on its own doesn’t: an Ahrefs test of 1,885 pages found no significant lift in AI citations after adding structured data. We add the markup because it’s cheap and helps search engines, but the value is in the answers.
Should we publish comparison pages that mention competitors?
Yes, if they’re honest. Buyers ask AI which option to choose, and AI leans on comparison content to answer. A fair comparison, including where a competitor is the better fit, earns more trust than a page that pretends you win on everything. We won’t write misleading comparisons.
How many answer pages do we need?
Fewer than you think. We start with the questions closest to a buying decision, where the audit shows AI naming competitors. Then we expand based on what gets cited.
Can you guarantee AI will quote our answer?
No. AI answers vary from run to run, and nobody controls which source an engine picks. We guarantee the work and the reporting: the pages agreed in your plan, and monthly tracking of whether AI quotes them.
Find the questions where AI names your competitors.
The audit maps the buyer questions in your category and shows who AI quotes for each one.