AI Visibility Audit: see who AI recommends instead of you

An SEO audit looks at how your pages perform in Google’s classic results: rankings, technical health, links. An AI visibility audit looks at the answers themselves: whether AI engines mention you, which sources they rely on, and who they recommend instead. The foundation overlaps (AI engines still depend on crawlable, well-structured pages), but ranking well in Google does not guarantee you appear in AI answers. Many sources AI engines cite come from outside the traditional top 10 results, and platforms like ChatGPT and Perplexity use their own mix of sources. So we check both the shared foundation and what an SEO audit doesn’t measure.

You’re right, it does. The same question rarely produces the same list of brands twice, so a single screenshot proves nothing. We don’t report a “position in ChatGPT”. We run each prompt 7 times per engine (once a day for a week) and report how often you appear across those runs (your share of voice), compared with your competitors on the same prompts. That number is stable enough to track over time, and it’s the same method we use to report progress later.

No. AI engines don’t publish how they choose sources, and their answers change daily. Anyone guaranteeing a recommendation is selling certainty they don’t have. What we guarantee is the deliverables: a measured baseline, a clear picture of the gap, and a prioritized plan based on what the data shows.

Yes. The plan is written so your team or your current agency can act on it. Each item says what to do, why, and how much effort it takes. If you’d rather we do the work, the audit fee is credited to your retainer.

Because the audit gives you a baseline on a fixed prompt set. When we measure again on the same prompts, you see the change per engine and against the same competitors. We’ll also tell you where attribution is limited: linking AI visibility directly to revenue is still hard for everyone, and we won’t pretend otherwise. Where data exists (AI referral traffic in analytics, Google Search Console reports), we include it.

Probably not as your first priority. Current evidence shows llms.txt files are rarely requested by AI crawlers, and adding schema alone hasn’t shown a measurable lift in AI citations. We check them, but we’ll only put them high on your plan if your situation calls for it. What consistently matters more: whether AI crawlers can access your pages, and whether trusted third-party sources mention you.

It depends on what you want. Some bots collect data for model training, others fetch pages for live AI search answers. Blocking the second group can remove you from AI search results. The technical check shows which bots can reach your site today, so you can decide deliberately rather than by accident.

The audit itself takes 10 business days. After that, it depends on the fixes. Technical access issues and page updates can be done quickly; earning mentions in third-party sources such as media, lists and reviews takes months. The priority plan separates quick fixes from long-term work so you know what to expect from each.